The grim reality is, as a collision shop owner, keeping both the insurer and the vehicle owner happy is critical to long term success. If you lose a customer, it’s one job. If you lose an insurance account, it could be millions of dollars.
The insurer chooses many of your customers because of the agreements you’ve chosen to enter into. However, the owner is key when there is a problem, delay or any liability. It is important that your business focus on both.
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