The automotive industry has reached a fork in the road: one path leads to reinvention and success, while the other maintains the current status quo. Business leaders will only have a brief window of opportunity to reimagine their core operations. To ensure their survival and success now and in the future, it’s time for automotive industry players to act.

– McKinsey & Company

– Reimagining the auto industry’s future: It’s now or never

Who Is Your Customer?

The vehicle owner or the Insurance Company?

The reality is that you can do a perfect job and make the vehicle owner ecstatic, but still they may never return – and not because of anything you did. Because it is possible that the insurer just referred another shop.

DRP programs are great because the insurer sends you new customers – so good that you may feel you no longer need to market or sell each and every job! Just process the claim and keep the insurance company happy.

But DRP programs are a double-edged sword, because while they supply you with the customer, you may have stopped developing your own customer base.

The Insurer is King, But the Owner is the Crown Prince

The grim reality is, as a collision shop owner, keeping both the insurer and the vehicle owner happy is critical to long term success. If you lose a customer, it’s one job. If you lose an insurance account, it could be millions of dollars.

The insurer chooses many of your customers because of the agreements you’ve chosen to enter into. However, the owner is key when there is a problem, delay or any liability. It is important that your business focus on both.

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AMD specializes in online social media conversion marketing and advertising. We help body shops create customer conversions solutions via a number of different strategies and solutions that enable us to learn more at each stage – it is through this AI integrated and Algorithmic learning solutions via ‘social conversion strategies’ that enable us to target specific types of individuals and their behaviors, that further help to create conversions of users into paying customers.

  • Geo-Locating

  • Geo-Fencing

  • Geo-Targeting

  • Geo-Tracking

  • Geo-Tagging

  • Engagement Solutions

  • Conversion Strategies

  • Behavioral Analytics

  • Targeted Ad Tracking

  • Micro-Ad Testing

  • Original Videos

  • Customer Testimonials

  • Rich Blogging

  • Dynamic Social Ads

  • Online Outreach

  • Behavioral Analytics Conversions

  • Micro-Targeting Testing

  • Re-Targeting / Re-Marketing Ads

  • Social Engagement ROAS

  • Ad Spend Conversion 10x+

Achieve Your Marketing Goals

Flexible opportunities to fit all types of shops from DRP’s to Non-DRP’s Small Medium and Large MSO’s